@NAIJAMUSICCITY UPDATE: As Music Producer Frenzy Unveil new Label "SOSOHITS ENTERTAINMENT"

Music Business Entrepreneurship is becoming the order of the day as
various artists, djs and producers are going independent as labels in
the Nigeria Music Industry(Interesting you will say).  When i got news
that producer of Da Grin's "If I Die" Frenzy is unveiling a new label
"SOSOHITS ENTERTAINMENT" in partnership with a new artist name Nasty J,
i must confess i was really happy for the duo. In the music industry of
today where many artists are still hoping on getting signed by one big
major label, others are smart enough to invest on themselves.

This should serve as a wakeup call for every independent artists out
there. Aside from Frenzy and Nasty J, there are still couples of other
smart talent who are on the same path as an independent music business
entrepreneur. Like i always say if you believe in yourself, you don't
need to wait for someone to invest on you. Invest in yourself and
potential investors will pick interest in you.

The duo of Frenzy and Nasty J are sure to be among the next big music
business executives in the next few years, if they can play their cards
well.  Presently we have the likes of Iyanya, Olamide and others who are
a co-founder of their own flagship labels. The music business and
recording industry is a comprehensive business and major understanding
of the structure on how things work is necessary for every entrepreneur
investing in the business.

My advice for the duo of Frenzy and Nasty J will be to learn about more
about income opportunities in the music business, and develop a strategy
to break in and succeed in the music industry. This can only be possible
with a proper music business plan.  Music as a business needs a proper
professional plan to work. This is one of the reasons why many starts a
label and within the next few months or years they are out of the
market.

Like i always say" You can start a business without a plan but for you
to succeed and remain in the business you will need a proper planning".
Understanding the business aspects of music will goes a long way to help
you as a music business entrepreneur.
Many are discouraged because their thoughts on record label are money.
Believe me brothers and sisters if you are as talented as you claimed
you are, you can start up something by yourself just like Frenzy and
Nasty J who are now joining the league of other independent artists like
Iyanya who are already making it in the music business.
Looking forward to what SOSOHITS ENTERTAINMENT, Nasty J and producer
Frenzy have to offer us.